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Blue Ocean Shift: Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth

Kim, W Chan - Nama Orang; Mauborgne, Reene - Nama Orang;

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.rnrnBLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.


Ketersediaan
SMA1566303.34 KIM bMy Library (Rak Koleksi SMA (BI Corner))Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
303.34 KIM b
Penerbit
New York : Macmillan., 2017
Deskripsi Fisik
xi, 322 hlm; 23 cm
Bahasa
English
ISBN/ISSN
9781509832163
Klasifikasi
303.34
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
W. Chan Kim & Renee Mauborgne
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Tidak tersedia versi lain

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