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Imagine It Forward: Courage, creativity, and the power of change

Comstock, Beth - Nama Orang;

Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE.rn rnImagine It Forward is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE’s first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture. rnAs the woman who initiated GE's Ecomagination clean-energy and its (and NBC’s) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a “change maker” by leading with imagination. rnrn“Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’”rn rnAs Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible. rnrnFor all those looking to spearhead change in their companies and careers, and reinvent “the way things are done,” Imagine It Forward masterfully points the way.


Ketersediaan
SMA1684658.4 COM iMy Library (Rak Koleksi SMA (BI Corner))Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.4 COM i
Penerbit
New York : BeeCom Media., 2018
Deskripsi Fisik
xxv, 388 hlm; 23 cm
Bahasa
English
ISBN/ISSN
9780451498298
Klasifikasi
658.4
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
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Info Detail Spesifik
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Pernyataan Tanggungjawab
Beth Comstock
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